The Ereader that failed Samsung

I really like Anthony’s blog post even though it is a relatively old article, not because I find the content to have anything to do with recent events but more because it addresses Samsung looking like a clueless child in the world of ebooks and ereaders. Samsung launched an ereader back in 2010 and it did not go well and unconsciously, Anthony seems to have noted the reasons why.

I believe the main reason Samsung has failed in this sector is because they have failed to grasp the objective behind ereaders. An ereader is not a book, it is a software, which means that not all readers will turn to ereaders to read books. Same goes for apps of the same nature. Such devices are only pleasing because they offer an ease of use for light reading, easy transportation and can contain many titles at once. For example, instead of taking ten books to a vacation, one can instead pack an ereader containing twenty titles and have more room in their suitcase to pack other things.

But Samsung made a mistake. Or said differently, Samsung misinterpreted its market. Instead of creating a device that was suitable for a larger and more general public, Samsung created an ereader that cost 300$ because of its note-taking feature. There can be individuals who prefer this type of ereader and would be willing to pay the extra hundred dollars for such a feature but the important fact is that the average reader will not invest that amount of money for a feature they do not need. How can Samsung expect someone to purchase this 300$ ereader when there are other good ereaders for more than half the price? It just doesn’t make sense.

What Samsung needs to do is wake up and realize that they can’t be the best at everything. Even now, with their series of ereading applications failing (as touched upon in previous posts), they still try to keep a place in the publishing world.

Samsung can do without an ebook device and applications. They are that good but it seems that they just don’t understant it. I wish I could just tell them.


Samsung fails again with Samsung for kindle

Every time Samsung comes up with a new device or software, I get excited and I’m never disappointed. I’ve been using the Samsung Galaxy S2 for a number of years now and I’m still pretty happy with it. It works great, gets updated quite frequently, works with pretty much all the apps I need and has a large screen. I’m not planning on changing my phone any time soon, unless something magical happens and it breaks or I lose it, but if I were to change it, I would stick to a Samsung. I’m impressed with the clean and high resolution screens, the softness of the touch and the amazing apps that come with it.

Samsung has launched the Galaxy Tab 4 and are getting good reviews and I predict the device itself will be a success like much of Samsung’s devices. If it retails at 220$, I would have to say that it is a fairly reasonable price. What particularly impresses me the most is its multitasking capability. As a publishing student, what interests me is its new application that comes already installed. “Samsung for Kindle” seems like the follow-up of Reader’s Hub but there are a few “improvements”.

It can seem like this new application will work, especially since it is an app that functions through a partnership with Amazon. This is great for avid readers, since it means they will have immediate and quick access to a lot of titles. This app also offers a gift to their clients. Every month, you can choose one book among four titles for free.

But Nathan mentions something that I believe is crucial to the application’s success or failure. Regardless of their partnership with the mega e-tailer and the gift they offer to their customers, I predict the application“Samsung for Kindle” will fail. In this day and age, one does not expect an application to take its time in opening. It’s almost unheard of. And coming from Samsung, we would not expect that. In fact, because it is a Samsung application, we would expect it to be quicker and better than any other in the market. But no, it is slow and this will certainly be a turn-off. Now, what people must understand is that since the app has been created by Samsung, Samsung is at fault but its slow to open characteristic has nothing to do with the device itself. I am positive that everything else works superbly.

If Samsung can fix this problem, this application can probably be a success. The question is not can they fix it (I am sure that is an easy task for them), but will be fix it? It would be a great idea if they did because they are really falling behind in the ereading world. I always think Samsung is a much better company overall than Apple but in terms of ebooks and ereading apps, they certainly fall behind.

Samsung betrays its customers

Today, people are reading more than ever and the quality and functions of electronics are at its highest peak, which is why a blend of these two is apparent. People currently have immediate access to millions of titles through numerous devices such as ipads, android tablets, ereaders, smartphones and much more. As a result, the market can be considered competition-heavy as companies thrive to deliver the best device at interesting prices.

When it comes to electronics, it is impossible to leave Samsung out of the conversation. In many ways, and to some people, in every way, Samsung has achieved the very best in all aspects of the electronics world. Apple can be considered a rival but even then, Samsung finds itself taking the lead in the competition. Taking smartphone sales, for instance, Zach Epstein states that Samsung sold 71 million smartphones while Apple sold 31.2 million units. Samsung has definitely crushed Apple and by a lot.

Samsung’s reputation is certainly not questionable, yet, it finds itself unable to compete in the ebook market. Why does Samsung fail totally in this field, when Apple is able to maintain iBookstore? Why is it unable to at least find a place in the competition, let alone taking the lead?

People trust Samsung and their devices. But I predict they will lose that trust when it comes to ereading apps or they probably already have. A couple of weeks ago, when Nate posted that Samsung’s ereading application Reader’s Hub proved to be a complete disappointment and was eventually decided that it would be closed down and replaced with the Samsung for kindle app, I automatically thought of how Sony handled a similar situation. Sony stayed loyal to their customers and made sure their previous content were not lost. They transferred everything to Kobo. What Samsung did was say tell their customers to say good-bye to all the contents they had bought. They made a huge mistake here. Not only did they lose their current customers, but they have created a reputation that will repel any future customers.

Of course, this only applies to their ebook related software. People still trust their galaxy tablets, their galaxy note phones and all the other amazing devices they have come up with. And they should. They are amazing devices. Their negative reputation in the ebook market will, however, take a lot of effort to turn around, should they want to. In my opinion, they should just concentrate on what they are good at. You can’t be the best at everything.