Today, people are reading more than ever and the quality and functions of electronics are at its highest peak, which is why a blend of these two is apparent. People currently have immediate access to millions of titles through numerous devices such as ipads, android tablets, ereaders, smartphones and much more. As a result, the market can be considered competition-heavy as companies thrive to deliver the best device at interesting prices.
When it comes to electronics, it is impossible to leave Samsung out of the conversation. In many ways, and to some people, in every way, Samsung has achieved the very best in all aspects of the electronics world. Apple can be considered a rival but even then, Samsung finds itself taking the lead in the competition. Taking smartphone sales, for instance, Zach Epstein states that Samsung sold 71 million smartphones while Apple sold 31.2 million units. Samsung has definitely crushed Apple and by a lot.
Samsung’s reputation is certainly not questionable, yet, it finds itself unable to compete in the ebook market. Why does Samsung fail totally in this field, when Apple is able to maintain iBookstore? Why is it unable to at least find a place in the competition, let alone taking the lead?
People trust Samsung and their devices. But I predict they will lose that trust when it comes to ereading apps or they probably already have. A couple of weeks ago, when Nate posted that Samsung’s ereading application Reader’s Hub proved to be a complete disappointment and was eventually decided that it would be closed down and replaced with the Samsung for kindle app, I automatically thought of how Sony handled a similar situation. Sony stayed loyal to their customers and made sure their previous content were not lost. They transferred everything to Kobo. What Samsung did was say tell their customers to say good-bye to all the contents they had bought. They made a huge mistake here. Not only did they lose their current customers, but they have created a reputation that will repel any future customers.
Of course, this only applies to their ebook related software. People still trust their galaxy tablets, their galaxy note phones and all the other amazing devices they have come up with. And they should. They are amazing devices. Their negative reputation in the ebook market will, however, take a lot of effort to turn around, should they want to. In my opinion, they should just concentrate on what they are good at. You can’t be the best at everything.